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The iconic Australian surf and lifestyle brand Billabong was started in humble beginnings by Gordon Merchant. The name Billabong is derived from the Wiradjuri word bilabaŋ, which translates to ‘creek that runs only during the rainy season,’ and captures Gordon’s early days where he was found chasing the waves. Here we discover Gordon’s desire for durable garments and his love for boardsports that led his company to success.